韋恩食記

Junk food vendors are well aware that the scent of their product triggers a craving in your brain. 垃圾食物商家非常了解，他們的產品所散發出的香味，會引發大腦產生渴望。
It is a response that has been researched, and you better believe your favorite fast-food chains have marketing teams that are using that research to their advantage. 這種反應已被研究過，大家最好相信，我們最喜愛的速食連鎖業都有行銷團隊正在善用這項研究以牟利。

Let’s take a closer look at this process. Have you ever noticed that whatever indulgent treat catches your nose’s attention tend to be most appealing just after you smell it? A couple minutes later you’re standing in line, and it isn’t quite as irresistible as it was just moments ago, but now you’re invested, and trust that first instinct to gorge yourself.

But recent science says that this is actually the right moment to walk away.

“Ambient scent can be a powerful tool to resist cravings for indulgent foods,” said Dispayan Biswas, a marketing professor at the University of South Florida College of Business.

Biswas led research that found there is a direct connection between how long a person is exposed to indulgent food scents and choosing healthier food.

“The result of a series of experiments, including field studies at a supermarket and a middle school cafeteria, show that